Impressions Discrepancy - Awstats Vs Revive

[japersonal]

Hi,

 

The statistics software I use for my site (AWStats) is reporting around 500,000 page views (impressions?) per month.

 

A single banner I'm now serving through Revive Adserver is showing up roughly 2.500 times a day, according to Revive statistics, which would mean around 75,000 page views (impressions?) in a month.

 

Such banner is not sharing the zone, so every single page view should be recorded for it.

 

How could one explain such discrepancy?

 

Thank you.

[andrewatfornax]

Simple:

 

1. Either you are showing blank impressions (i.e. banners are not appearing in the zone every time); and/or

2. You are getting drop off (i.e. people leave the page before a banner loads, so you see the page views in your stats recorded, but no banner impressions, because the banner didn't load in time).

 

Cheers,

 

Andrew

[japersonal]

Thanks for your reply, Andrew.

 

I'm still trying to figure out why does this happen, though, because I have double checked the two points you mentioned and there is still a huge gap between the site stats and the number of impressions delivered by Revive.

 

Thanks again.

[andrewatfornax]

Normally, I would expect this is because the page impressions are recorded at the top of the page, but banner impressions depend on the banners actually loading; when site performance means pages take more than a second or so to load, you'll start to get an increasing variance between page impressions and banner impressions as load time decreases.