Thanks Ian. I also looked @ this post http://forum.revive-adserver.com/topic/4-custom-var-targeting/ Where to read, if a user profile is a male for example, how would I relate this to revive, to serve that custom banner?
If we collect data on our users like searched terms ( miami, dentists, chinese etc)tags createdetc How can we serve ads based on a list of our top searched criteria per user