llaen Posted June 12, 2015 Report Share Posted June 12, 2015 Hi, We're having some issues with contract campaigns underdelivering, which seems to be a common problem. I'm looking at the probabilities of a contract vs remnant campaign for a specific zone and I'm noticing something weird. The remnant's banner's probability says 75% (100% of 75%). Screenshot: What on earth does that mean? Thanks. Quote Link to comment Share on other sites More sharing options...
andrewatfornax Posted June 18, 2015 Report Share Posted June 18, 2015 It means that for 75% of requests, the delivery engine will (if you ignored all limitations) pick that banner from the remnant campaign. It is common for contract campaigns to under-deliver when you have limitations set, because the deliver engine just says, hey, to do the impressions you want, I only need to pick the banner 25% of the time.... And it does so, but then has to discard some of those impressions when the limitations block the banner, and it has to fall back to another one. You could try: - Reducing the limitations used; or - Using the deliberate over-delivery feature Quote Link to comment Share on other sites More sharing options...
llaen Posted June 18, 2015 Author Report Share Posted June 18, 2015 Thanks, Andrew. Our issue ended up being an incorrect geo location file setting - the file was in the wrong location. Once that was corrected (and various maintenace scripts ran), we were back on track. Quote Link to comment Share on other sites More sharing options...
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