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Direct Selection and HTML banner

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We use Direct Selection for ads in Emails, as there might be 1-10 ads per email and using email-zones would be quite a mesh. 

But now I would like to use HTML-banner type with Direct Selection and No Cookie Image Tag. The problem is, that the Tag works with images but when the Banner is of type HTML, nothing shows up. What would be the correct Direct Selection Bannercode that would work with HTML-banners?

This one works with an image banner, but not with Generic HTML banner:

<a href='https://server.com/www/delivery/cl.php?bannerid=7156' target='_blank'><img src='https://server.com/www/delivery/avw.php?bannerid=7156&amp;source=AD&amp;cb=234234' border='0' alt='' /></a>

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