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Serving ads in a modal window


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We have a page with multiple links on it. Each link calls a modal window populated with new content served (via Ajax). So basically the modals display new content without the page being refreshed.  My issue is that I've attempted to fetch the invocation code along with the new content. This works fine the very first time the modal is called. However every subsequent call (without a page refresh) the ad space comes up blank. I can set up the ad space in the modal with the initial page load but this means that the same ad gets displayed and impression counter is not incremented. Hoping someone has encountered this difficulty and found a way to solve it.

Thanks for any suggestions.


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