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Adservermods

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Posts posted by Adservermods

  1. By using direct selection feature, have an option to create ad tag code for all banner under any campaign. So no need to link the banner to zone to deliver the banners. But this features is not available in recent revive versions. If you need this features in latest revive versions, have to write custom code to achieve this functionality.

  2. By default “MaxMind GeoIP (Flat File)” available in revive adserver.

    Login as admin account and follow the below steps.

    Admin => Configuration => Geotargeting Settings and select the “MaxMind GeoIP (Flat File)” from the drop down option and click “save changes” button. Once this setting happened, then geo based plugins are enabled in targeting settings page.

     

    Geotargeting Settings page

    confg.thumb.png.d761f7c54cc974edade6d5fe

    Targeting for Your Banner

    target.thumb.png.8c35f6d5722d946f8ec359e

     

     

  3. By default, revive adserver support country targeting and have to set targeting in banner edit page under the tab name “Delivery Options”. Before going to set targeting to your banner, have to enable Geo Targeting settings under configuration tab in administrator account. Here Max Mind GeoIP(flat file) should be selected. Then only those targeting details are display in the targeting options.

  4. The source code of the plug-in can be checked and fixed to make it compatible with latest version. Since there might be a source change in the updates of Revive version and so, the plug-in cannot be built to compatible for the future updates from Revive.

  5. When creating banner through revive Adserver,  following tables are affected.

    1. For all banner creation “rv_banners” table affected everytime.
    2. “rv_ad_zone_assoc” table is affect when every banner creation.
    3. “rv_banner_vast_element” table is affect when Video banner creation.
    4. “rv_images” table affect when sql banner creation.
    5. For every action, “rv_audit” table is affect to store all history of create, delete of all data.

    When “Generic HTML Banners” creation, “htmlcache” field is affected to store macros data.

  6. By default all of impression, clicks and conversion stats are saved in separate table. Once the maintenance running means, all the data’s are moved over this table(data_summary_ad_hourly).

     

    Here is the details:

    date_time – Time of event happen
    ad_id – Banner Id
    creative_id - Banner Id

    zone_id – event handled zone id

    requests – request
    impressions – impression for current event(Banner Id)   
    clicks - clicks for current event(Banner Id)
    conversions - conversions for current event(Banner Id)  
    total_revenue – total revenue for events happening
    updated – Maintenance updated time

  7. We can have a below cause, where there can be the possibility for the difference in the GA report and the impression log in Revive.  

    If a user visits your site, and reloads the page for any reason, Revive would be calculating the impression as 2 where as the GA would calculate the visit as 1.
    You can check on the impressions with hourly breakdown to make sure the impressions are distribute evenly or there is any difference is noted.

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