Hi Erik,
Thanks for your reply.
Apologies for the delay in response as I was out-of-station.
Liferay is a Java based framework - CMS portal product. It uses Portlets developed in java and also using Liferay Theme and UI - extensively using Javascript and Jquery.
The Project that we are working - we have developed an Audio and Video player and there are various permission options for different types of users. - Free User / Value user etc.
There are different types of advertisements that needs to be displayed- Banner ads, Video ads in-between podcasts & showing ads based on user level access.
Regards
Sathish Chendur