An advertiser brought to my attention today that their regular automatic statistics report showed a huge spike in impressions and clicks for their ad on 2 days during the reporting period and was wondering what that was about. Like they usually get 0-5 clicks per week and the report shows 450 in one day. We didn't have a commensurate spike in web traffic that day so I'm not sure what to tell him. Has anyone found a likely culprit for an inexplicable spike in the clicks report? I hate to undermine our advertisers' trust in the data we're showing them on their ad's performance.
Inaccurate clicks report?
in Performance, Scalability, and Reliability
Posted
An advertiser brought to my attention today that their regular automatic statistics report showed a huge spike in impressions and clicks for their ad on 2 days during the reporting period and was wondering what that was about. Like they usually get 0-5 clicks per week and the report shows 450 in one day. We didn't have a commensurate spike in web traffic that day so I'm not sure what to tell him. Has anyone found a likely culprit for an inexplicable spike in the clicks report? I hate to undermine our advertisers' trust in the data we're showing them on their ad's performance.