liviutudor
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Posts posted by liviutudor
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Hi Durai's,
Can you explain the above in a bit more detail? I'm afraid I don't follow
Thanks.
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Hi everyone,
I just want to hear some thoughts on this feature request, as I think most of it is implemented already but either I am doing something wrong or it needs a bit more work.
"Message sequencing" in a campaign refers to the posibility of having a sequence of ads shown in a certain order. Imagine a scenario were a campaign has 4 banners: A, B, C and D. I want to set up an order to these as follows:
- first request for this campaign, user gets banner A
- second request gets banner B
- third request gets banner C
- fourth request and after that gets banner D
As you can imagine there are a lot of questions and discussions around this as this can be applied per session (so every time the user visits the site the above happens) or across sessions -- so first visit can be today, second visit can be in a week in a new session and so on. Also, another (arguably better!) scenario is:
- user gets banner A until it is clicked
- then banner B until this gets clicked
- then banner C until this gets clicked
- then banner D from there on
And I guess one step after that would be to look at conversions too and apply the above.
While the more advanced click (or conversion based) I see it will require more work, I wanted to get thoughts on this.
Also, the initial scenario, based on banner views, I think it's possible already and I want to reveal how I thought of implementing it -- please can someone cast some eyes over this and tell me if this scenario is valid?
- For simplicity we will consider all of these below are targeted at one single zone on a site
- Set up a campaign (I) with 3 banners as above A,B and C.
- Set up a separate campaign (II) with only one banner : D
- Campaign II is set as "Remnant" while campaign I is set as "contract" therefore it will show before campaign II. To ensure that is the case, I also set weight of campaign II to 1 (one) and weight of campaign I to 100.
- Now set limitations for campaign II to just 3 views per session -- this means that after the campaign has delivered 3 impressions in the current user session it will be stopped -- and therefore the remnant campaign II (with only banner D) kicks in.
- Then inside campaign I I set the weights for banners as follows: banner A = 100, banner B=10, banner C=1.
- Also I limit each banner to showing once per session.
Based on the above, I expect the following behaviour:
- user arrives at site and opens a new session and requests a campaign for the zone
- campaign I is chosen to be delivered, and based on weights of banners banner A is selected
- then at next request in the same session, banner B in campaign I
- then banner C in campaign I
- At this point campaign I has exhausted the 3 views per session
- so next request we deliver campaign II and banner D
- and from there on it's always going to be banner D
Is the above scenario ok or is my understanding of the weights and limitations incorrect?
I look forward to comments and thoughts on this.
Thanks.
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Hey guys, trying to make some sense of the site variables -- so is the idea that any key/value pair sent in the call issued by the zone tag can then be used in the site variables targeting?
or is it to do with cookies?
Message Sequencing For A Campaign
in Feature Requests
Posted
Thanks Erik, that makes perfect sense!
As such then, there is no way of implementing a message sequencing at the moment, right?