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I have got a complain from my client indicating that impressions value for banners in Revive Adserver are not identical to the impressions value gained from Google Analytics side, i went through the configurations and settings and they seem to be correct, we defined the banners to be shown every time the page is loaded by the users, we are not talking about 10% or even 20% difference, we are talking about 100% values more in Google side than Revive side, Google has always more impression values, does any one have an idea about this issue and what could be the reason? if so, what should we do in Revive side so we get the same values or something similar to Google impressions?

Regards.

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