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Google Analytics tracking inaccurate?

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We use Revive Ad Server to set up banner ads.

There is a campaign with an affiliate link (not a redirect, just a long url) that's been set up for Google Analytics to track stats they receive from our website with Revive Ad Server. We've received a report that Revive Ad Server clicks doesn't match with what Google Analytics reports. 

What could be the issue here? 

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  • 4 months later...

We have the same issue: Revive clicks and Google Analytics pages views are very off (10x difference). One of our advertisers gets about 4 page views a month and we see 400 clicks in Revive. 

We know the numbers won't match exactly but that's a big difference.

We are running a test with a URL parameter and I'll update this ticket with those results. 

Anyone have similar issues and figure out how to resolve them?

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