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tonny_007

Dynamic Linking between campaings and zones

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Is there a way to avoid manual linking between Zones & Campaigns, maybe through some sort of delivery ruleset that just applies any matching campaign to the correesponding zones?. Our usecase is that we host several "Websites" for different parteners/publishers (& they grow into the hundreds/few thousands); we'd like to fine tune banner-Ads for them. It is not practial for us  to manually create a new campaign + zones & also manually matching them because that'd generate an exponential amount of manual settup. Instead, having some sort of delivery ruleset that matches dynamically a Website's zones with any existing campaign "fullfilling" said  ruleset, would be great. Is something like that possible?

Thanks!

Edited by tonny_007

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Have you thought about using the site variables in the delivery limitations section. You can target your banners using the variables and then make your sites pass as dynamic value into the invocation code. Rather than setting up multiple zones, just use one zone but with multiple site variables. This might be easier. 

See this link https://www.reviveconsultant.com/articles/how-to-dynamically-insert-an-affiliate-id-into-a-banner/ maybe it is what you need. 

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thank for your reply @tbobker.  Site Variables are indeed a very powerful feature, and your link is ineed very helpful. For this specific problem though, those techniques doesn't seem to go around the fact that zones still need to be manually linked with the campaingns (directly or indirectly through the banners), and this generates huge amounts of maintenance for our usecase where there'll be several of Websites/Publishers vs  thousands of campaings.

I get what you say about having a single zone, and that is very tempting, but wouldn't that also imply having only 1 Website/Publisher as owner of that zone? If zones could be shared accross Websites, would be great, but the zone lifecycle seems to be completely dependant from their parent Website. So, asuming we need several Websites (mainly for statistics), it follows we also need corresponding many zones.

Edited by tonny_007

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