How Does The 3Rd Party Server Clicktracking Work?

[cagliano]

Hi all,

I am writing to better understand how does the "3rd Party server clicktracking" work.

I am using the last revive version ( fresh install ), we BUY inventory from some adnetwork and we use Revive to publish our banners on these ad spaces.

External Adnetworks are paid cpc (  certain amount paid each click the user performs on our banners ) so that I have to give our partner feedback each time an user clicks on our banner.

 

every publisher use its own adserver ( sometimes doubleclick, sometimes 24/7 media... )

 

We set-up Revive and created zones&invocation codes, no problem here.

 

 

what I would like to better understand is how the integration between the external adserver and revive works, when I insert the " encoded external clickurl" in "document.MAX_ct0 = unescape('INSERT_ENCODED_CLICKURL_HERE');"

 

let's say the external clickurl is www.aaaaa.com

 

when the user clicks on our banner:

- the user is redirected to our revive and then revive redirects him to the landing page ( and simultaneously revive sends something to the clickurl, server2server interaction ) OR

- the user is redirected to the clickurl (external adserver ) and then the external adserver sends the user to our revive and than ( finally ) the user is redirected to the landing page

 

 

is just for me to better understand the "clickflow" and to better interact with our partner ( some of them have very little tech skills )

 

thanks!

 

 

 

 

[Matteo Beccati]

If Revive is displaying the ad, it is supposed to be the first in the click chain. Then it will redirect the user to the network click url, which in turn will do whatever it is set up to do, e.g. go to the landing page.