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jamieburchell

Conversion tracking accuracy when anonymising IP

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Hi

Can you tell me what negative impact anonymising the visitor's IP has? I've read that it's used for geo location and for recording conversions and preventing duplicates. Presumably an anonymised IP doesn't affect geo location, but does it affect the ability to identify duplicate conversions? Does it have any other negative effect?

TIA

Jamie

Edited by jamieburchell

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