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banner invocation code not showing?

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I'm new, but I'm fairly sure I've done all the correct things, I've created an advertiser, uploaded a banner for them in campaign etc, I've then created a website and zone for advertising, added the campaign / banner to it, but the invocation code option does not show, so I have no idea how to put the banner on the site? it just shows a blank list? It's showing there is a banner in the zone with 100% prob for delivery. However there is no delivery rule, could this be affecting it? I can't seem to define one to add to it?





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