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Linked zones and rotation weight


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Hello:

Could somebody please clarify for me. When I have 2 linked zones (or more) to the same campaign, does that mean that same banner will be spread between the 2 zones and not show up in both?

I got a request: post this ad in 2 zones and 2 rotations. When you do 1 campaign = 1 zone, it's pretty clear. But when I want to combine 2 zones under 1 campaign - not so much.

 

My initial thought was if I add 2 zones, this will give the add 2 rotations as is since the ad will be showing up in both places at the same time.

But looks like this is not the case. Should I still be putting campaign weight to "2" to get two rotations?

 

Thank you

 

Lena

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Hi @lena11d,

If you link a banner to two zones, it will show up in both (assuming no other factors prevent this from happening). No need to increase the weight (unless for other reasons).

More info:

https://documentation.revive-adserver.com/display/DOCS/Creating+a+Campaign#CreatingaCampaign-Basicinformation

https://documentation.revive-adserver.com/display/DOCS/Banner+Selection+Mechanism

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On 2/9/2018 at 4:33 AM, andrewatfornax said:

Hi @lena11d,

If you link a banner to two zones, it will show up in both (assuming no other factors prevent this from happening). No need to increase the weight (unless for other reasons).

More info:

https://documentation.revive-adserver.com/display/DOCS/Creating+a+Campaign#CreatingaCampaign-Basicinformation

https://documentation.revive-adserver.com/display/DOCS/Banner+Selection+Mechanism

Thank you. I understand it will show up in both places, but would it get the same number of impressions? Let's say if I have two separate campaigns, 1 homepage getting 100 views, second news page getting 200 views. So if instead of having them under two campaigns, I put them under one campaign and have two linked zones, would this ad get 300 views?

 

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  • 3 weeks later...

Hi @lena11d,

It might, although it quite easily might not. However, that won't have anything to do with either putting a banner in one campaign and then linking it to two zones, vs. putting the banner in twice (in two separate campaigns) and linking one campaign to each zone.

Rather, the details of how many impressions the banner will get in each zone will depend on:

* The total overall impression needs of the campaign; and

* The relative priorities of all the banners that are linked in each zone.

So, if you had one campaign, and it was totally unlimited in terms of total impressions, and you had it linked to one zone that was getting 100 views, and another zone that was getting 200 views, and there were no other banners competing for these views, then yes, I would expect the banner to then take all 300 impressions.

But that's a very simplistic view, naturally - as soon as you add in overall campaign targets, and competing campaigns/banners in zones, then things get more complex!

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  • 3 weeks later...

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