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Geo-targetting - what happens if not in country list?


TomC

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I have a banner position shared equally by 3 advertisers in rotation. Only one wants geo-targeting, so I have applied it only to their banner. If it is their turn to be displayed in the rotation, but the visitor is not in a targeted country, what happens? Does the software simply skip to the next non-geotargeted banner in the rotation, and display that to the visitor?  So in effect the targeted banner advertiser has 'lost' an impression?

If that's the case and the non-geotargeted banners enjoy more impressions because they are shown every time it is their turn, then I guess I will have to adjust the banner weights to compensate and even them all up again?

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