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Passback tags and retargeting


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Hey guys, 

Is anyone aware of a solution for passbacks in Revive? I'm not talking about the zone passbacks which is a totally different thing. 

Meaning that if an empty tag is served it then calls for the second tag in line, "waterfall". 

in addition, what about RTB (realtime bidding), retargeting in the sense of ages, gender, content and etc...?


help is appreciated,

Sari Jaber


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Hi @Sari,

There's a core option in the advance zones tab that provides an option to waterfall to another zone, in the event that a blank impression would otherwise be delivered.

No core RTB or retargeting options at this stage, but I am aware of at least of a couple of 3rd parties offering commercial plugins for these. 

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