carthouse Posted February 22, 2017 Report Share Posted February 22, 2017 How can banners be optimized automatically using a performance algorithm in Revive Ad Server? I would like to automatically drop banners out of rotation that have less than some specific CTR and more than some specific number of impressions in each zone. I would like to be able to add banners in bulk (to all zones) and then have the software automatically figure out which banners work well in which zones and deactivate the banners in the zones where they are doing poorly (and deactivate the banners completely if they perform poorly in all zones). I am not using conversion tracking for all campaigns, so CTR would be the best way to determine winning and losing banners. Is there some way to do this natively in Revive? If not, does anyone know of a plugin that can help to accomplish this goal? Thank you. Quote Link to comment Share on other sites More sharing options...
andrewatfornax Posted March 28, 2017 Report Share Posted March 28, 2017 Hi @carthouse, There used to be (probably still is?) an option to prioritise delivery based on eCPM - but I honestly have no idea how effective it ever was, nor if it really still works. If you want to have a poke about and see if that works for you, please let us know if it does anything! Quote Link to comment Share on other sites More sharing options...
carthouse Posted March 28, 2017 Author Report Share Posted March 28, 2017 8 hours ago, andrewatfornax said: There used to be (probably still is?) an option to prioritise delivery based on eCPM - but I honestly have no idea how effective it ever was, nor if it really still works. @andrewatfornax Thank you for the reply and the information. Where in Revive can I find this eCPM setting to play with? Thank you again for your help. Quote Link to comment Share on other sites More sharing options...
andrewatfornax Posted March 28, 2017 Report Share Posted March 28, 2017 Hi @carthouse, Preferences > Account Preferences > Campaign Preferences. You may have to change the setting in the config file directly, though, I am not sure you can do this from the UI. Quote Link to comment Share on other sites More sharing options...
Erik Geurts Posted March 28, 2017 Report Share Posted March 28, 2017 It should be possible to change it there in the UI, but only while working as the specific account, not as administrator. Quote Link to comment Share on other sites More sharing options...
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