scott001 Posted February 1, 2017 Report Share Posted February 1, 2017 (edited) I've gone back and forth over the years between using the single call tag vs iframe tags for my site's banners. I recently switched back to the single call tag, I've correctly set everything up, and I notice a big drop in the number of clicks recorded: Single Call Tags: 22 December 2016 - 22 January 2017 Impr. 21,196,367 Clicks 59,085 iFrame Tags: 22 November 2016 - 22 December 2016 Impr. 21,459,003 Clicks 92,477 I suspect there is an issue with single call tags not recording all clicks. How else could this 36% drop be explained? My ads DID NOT change significantly during this time, and, as you can see, the views were very consistent. Please feel free to chime in about this. Edited February 1, 2017 by scott001 clarification Quote Link to comment Share on other sites More sharing options...
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