Keyword Targeting

[mashour]

Hi all,

i would like to use Revive Adserver on a e-commerce site through his API , i will create number of zones on the search result page so when a user search for a a product only the ads that have a keywords close to what the customer has searched will be served .

EXAMPLE :- the customer searched for "Iphone 6s charger" then the results appeared and next to them all ads that have {iphone , 6s , charger} will have a chance to be displayed .

Could this be done on Revive Adserver through any API or even by a custom implementation .

please note :- i want the keywords to be on the banner level not the campaign level , so advertiser can add diferent product with different keywords on each campaign .

 

thanks in advance.

[Devrim]

yes it is possible.

you could implement it very easy in the search results page and include the search keys into SOURCE part of the invocation Tag. In Banner level you can define the targeting options which could include the search keywords.

Please let me know if you need further information.

 

[sammyb62]

Hi Devrim, 

 

I'm trying to do the same thing as Mashour but I cannot seem to find the SOURCE part of the invocation Tag. If I have, then searching by keyword does not function for me. Can you please point his out to me. I did place the keywords under Banner Properties though.