VAST 4.0 Responds to Emerging Challenges in Digital Video Advertising

[dJAX]

IAB published the fourth version of VAST specifications. The standard improves upon both advertiser and publisher controls, focusing on viewability, verification and ad categorization, while taking into account the industry trend towards new screens and connected devices.As with all other video standards, VAST grew out of the publisher’s need to improve the monetization of inventory while remaining in control of both ad revenue and user experience. But what does a smoother operation mean in business terms?"

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