adus Posted April 13, 2016 Report Share Posted April 13, 2016 Hi If we sell a campaign for a weeks run the CPM calculations seem to be calculated based on a months run rather than the actual duration of the campaign. E.g. one weeks campaign calculated a CPM of $5 but the actual number when manually calculated was $20 based on imps / 1000 then cost / that number. Do the cpm calculations take into account the duration of the campaign? Quote Link to comment Share on other sites More sharing options...
Erik Geurts Posted April 14, 2016 Report Share Posted April 14, 2016 Perhaps also see http://www.reviveconsultant.com/articles/what-is-ecpm-and-how-is-it-calculated/ Quote Link to comment Share on other sites More sharing options...
adus Posted April 14, 2016 Author Report Share Posted April 14, 2016 Yeah I used that page actually as a base to calculate and the eCPM was off by about 4x when I compared the numbers in revive against the manual ones I did. Quote Link to comment Share on other sites More sharing options...
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