adus Posted April 13, 2016 Report Posted April 13, 2016 Hi If we sell a campaign for a weeks run the CPM calculations seem to be calculated based on a months run rather than the actual duration of the campaign. E.g. one weeks campaign calculated a CPM of $5 but the actual number when manually calculated was $20 based on imps / 1000 then cost / that number. Do the cpm calculations take into account the duration of the campaign? Quote
Erik Geurts Posted April 14, 2016 Report Posted April 14, 2016 Perhaps also see http://www.reviveconsultant.com/articles/what-is-ecpm-and-how-is-it-calculated/ Quote
adus Posted April 14, 2016 Author Report Posted April 14, 2016 Yeah I used that page actually as a base to calculate and the eCPM was off by about 4x when I compared the numbers in revive against the manual ones I did. Quote
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