Jump to content
Andrew S

1st Impression Never Served

Recommended Posts

Hi @Andrew S ,

Yes! When a new user comes to get a banner from Revive Adserver, the system can see that they don't have a cookie set. Capping is managed via cookies.

So, to prevent a users with cookies disabled from seeing the banner many more times that the cap (because if Revive Adserver showed the banner to users without a cookie, anyone with cookies disabled could see the banner an infinite number of times), a capped banner is never shown to a user unless they have a Revive Adserver cookie set.

This means the first impression to a new user is always going to exclude any banners with capping set.

Share this post

Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now