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How To Serve Responsive Ads?

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Hello, everyone.

I also try to play with the responsive

My strategy is as follows:

For each advertising slot on the site I define 2 zones
One for the mobile, one for the rest.


<div class="advertising_slot advertising_top">
    <div class="advertising" data-zone_id="1" data-mobile="false" data-revive-id="*"></div>
    <div class="advertising" data-zone_id="12" data-mobile="true" data-revive-id="*"></div>


Once the page is loaded, an js  algo defines whether to display mobile ads or others.
This algo launches the showAdvertisings() function



$(document).ready(function() {

function iniAdvertisings()

function isMobile()
    return true; // TODO

 * Sélectione quel publicités doivent être affichée.
 * @param mobile
function showAdvertisings(mobile)
    $('.advertising').each(function() {
        var $div = $(this);
        if ($div.data('mobile') === mobile) {

 * Base on javascript invocation code
 * @param $div
function showAdvertising($div) {

    <!-- Revive Adserver Balise javascript - Generated with Revive Adserver v4.1.4 -->
       var m3_u = (location.protocol=='https:'?'https://revive.lxc/revive/www/delivery/ajs.php':'http://revive.lxc/revive/www/delivery/ajs.php');
       var m3_r = Math.floor(Math.random()*99999999999);
       if (!document.MAX_used) document.MAX_used = ',';
       document.write ("<scr"+"ipt type='text/javascript' src='"+m3_u);
       document.write ("?zoneid=12");
       document.write ('&amp;cb=' + m3_r);
       if (document.MAX_used != ',') document.write ("&amp;exclude=" + document.MAX_used);
       document.write (document.charset ? '&amp;charset='+document.charset : (document.characterSet ? '&amp;charset='+document.characterSet : ''));
       document.write ("&amp;loc=" + escape(window.location));
       if (document.referrer) document.write ("&amp;referer=" + escape(document.referrer));
       if (document.context) document.write ("&context=" + escape(document.context));
       if (document.mmm_fo) document.write ("&amp;mmm_fo=1");
       document.write ("'><\/scr"+"ipt>");

    var m3_r = Math.floor(Math.random()*99999999999);
    if (!document.MAX_used) document.MAX_used = ',';
    var charset = document.charset ? document.charset : (document.characterSet ?document.characterSet : '');

    var url = (location.protocol==='https:'?'https://revive.lxc/revive/www/delivery/ajs.php':'http://revive.lxc/revive/www/delivery/ajs.php');
    var params = {
        'zoneid': $div.data('zone_id'),
        'loc': escape(window.location),
        'cb': m3_r

    if (document.MAX_used !== ',') {
        params.exclude = document.MAX_used;
    if (charset) {
        params.charset = charset;
    if (document.referrer) {
        params.referer = escape(document.referrer);
    if (document.context) {
        params.context = escape(document.context);
    if (document.mmm_fo) {
        params.mmm_fo = 1;

    var query = jQuery.param( params );
    var src = url+'?'+query;

    console.log('params: ',params);
    console.log('url: ', url);
    console.log('query: ', query);
    console.log('src: ', src);

    loadScript(src, $div);

/* Does not work */
function loadScript(src, $parent)
    var sNew = document.createElement("script");
    sNew.async = true;
    sNew.src = src;
    //var s0 = document.getElementsByTagName('script')[0];
    //s0.parentNode.insertBefore(sNew, s0);

    // var $script = $('<script type="text/javascript">');
    // $script.attr('src', src);
    // $parent.append($script);


But before asking the question of the isMobile() algo.
It is my showAdvertising() function that causes me problems.

I was inspired by the javascript invocation code but there is something wrong.

My question is: How to initialize an advertising banner dynamically?


Here is another strategy based on Asynchronous JS Tag invocation code.

<div class="advertising_slot advertising_top">
    <div class="advertising" data-zone_id="1" data-mobile="false"
        <ins data-mobile="false" data-revive-zoneid="1" data-revive-id="*" ></ins>
    <div class="advertising" data-zone_id="12" data-mobile="true"
        <ins data-mobile="true" data-revive-zoneid="12" data-revive-id="*" ></ins>


The idea here is to let the pub be initialized again. But they are hidden.
The mobile detection algo/descktop will only have to make them visible.

(Which is very easy 😉  )

But I wonder if that's not a big problem. Because the ads are displayed twice! and therefore are counted twice?
How is Revive handling this?

Edited by remy_php

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Bonjour à tous.

I think I've found a way to display a zone dynamically.

All that remains is to choose which ads to display depending on whether you are on mobile or not.

 * https://stackoverflow.com/questions/3514784/what-is-the-best-way-to-detect-a-mobile-device-in-jquery
 * @returns boolean
MY_REVIVE.isMobile = function ()
    var isMobile = false; //initiate as false
    // device detection
    if(/(android|bb\d+|meego).+mobile|avantgo|bada\/|blackberry|blazer|compal|elaine|fennec|hiptop|iemobile|ip(hone|od)|ipad|iris|kindle|Android|Silk|lge |maemo|midp|mmp|netfront|opera m(ob|in)i|palm( os)?|phone|p(ixi|re)\/|plucker|pocket|psp|series(4|6)0|symbian|treo|up\.(browser|link)|vodafone|wap|windows (ce|phone)|xda|xiino/i.test(navigator.userAgent)
        || /1207|6310|6590|3gso|4thp|50[1-6]i|770s|802s|a wa|abac|ac(er|oo|s\-)|ai(ko|rn)|al(av|ca|co)|amoi|an(ex|ny|yw)|aptu|ar(ch|go)|as(te|us)|attw|au(di|\-m|r |s )|avan|be(ck|ll|nq)|bi(lb|rd)|bl(ac|az)|br(e|v)w|bumb|bw\-(n|u)|c55\/|capi|ccwa|cdm\-|cell|chtm|cldc|cmd\-|co(mp|nd)|craw|da(it|ll|ng)|dbte|dc\-s|devi|dica|dmob|do(c|p)o|ds(12|\-d)|el(49|ai)|em(l2|ul)|er(ic|k0)|esl8|ez([4-7]0|os|wa|ze)|fetc|fly(\-|_)|g1 u|g560|gene|gf\-5|g\-mo|go(\.w|od)|gr(ad|un)|haie|hcit|hd\-(m|p|t)|hei\-|hi(pt|ta)|hp( i|ip)|hs\-c|ht(c(\-| |_|a|g|p|s|t)|tp)|hu(aw|tc)|i\-(20|go|ma)|i230|iac( |\-|\/)|ibro|idea|ig01|ikom|im1k|inno|ipaq|iris|ja(t|v)a|jbro|jemu|jigs|kddi|keji|kgt( |\/)|klon|kpt |kwc\-|kyo(c|k)|le(no|xi)|lg( g|\/(k|l|u)|50|54|\-[a-w])|libw|lynx|m1\-w|m3ga|m50\/|ma(te|ui|xo)|mc(01|21|ca)|m\-cr|me(rc|ri)|mi(o8|oa|ts)|mmef|mo(01|02|bi|de|do|t(\-| |o|v)|zz)|mt(50|p1|v )|mwbp|mywa|n10[0-2]|n20[2-3]|n30(0|2)|n50(0|2|5)|n7(0(0|1)|10)|ne((c|m)\-|on|tf|wf|wg|wt)|nok(6|i)|nzph|o2im|op(ti|wv)|oran|owg1|p800|pan(a|d|t)|pdxg|pg(13|\-([1-8]|c))|phil|pire|pl(ay|uc)|pn\-2|po(ck|rt|se)|prox|psio|pt\-g|qa\-a|qc(07|12|21|32|60|\-[2-7]|i\-)|qtek|r380|r600|raks|rim9|ro(ve|zo)|s55\/|sa(ge|ma|mm|ms|ny|va)|sc(01|h\-|oo|p\-)|sdk\/|se(c(\-|0|1)|47|mc|nd|ri)|sgh\-|shar|sie(\-|m)|sk\-0|sl(45|id)|sm(al|ar|b3|it|t5)|so(ft|ny)|sp(01|h\-|v\-|v )|sy(01|mb)|t2(18|50)|t6(00|10|18)|ta(gt|lk)|tcl\-|tdg\-|tel(i|m)|tim\-|t\-mo|to(pl|sh)|ts(70|m\-|m3|m5)|tx\-9|up(\.b|g1|si)|utst|v400|v750|veri|vi(rg|te)|vk(40|5[0-3]|\-v)|vm40|voda|vulc|vx(52|53|60|61|70|80|81|83|85|98)|w3c(\-| )|webc|whit|wi(g |nc|nw)|wmlb|wonu|x700|yas\-|your|zeto|zte\-/i.test(navigator.userAgent.substr(0,4))) {
        isMobile = true;

    var oMediaQueryList = window.matchMedia("only screen and (max-width: 760px)");
    if (oMediaQueryList && (typeof(oMediaQueryList) === 'object')) {
        isMobile = oMediaQueryList.matches;

    return isMobile;


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Ok, it is not so difficult to serve responsive ads with pictures/graphics. You only have to make the picture/graphic responsive with some code and save it with "do not alter html":

<meta name="viewport" content="width=device-width, initial-scale=1">
.responsive {
  width: 100%;
  max-width: 728px;
  height: auto;

<a href="link" target="_blank" /a><img src="picture" alt="Sigma" class="responsive" width="728" height="90">


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Salut klaush


Thank you for your contribution.

Your solution can probably be suitable for most use cases.

In my case I should never change the size of the banners.
And the banners to display are not the same on mobile and desktop.

So I'm forced to make terrible scams. ( https://forum.revive-adserver.com/topic/5207-js-dynamic-display-of-a-zone-in-the-page/ )

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