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Optimization Insights: Revive On One Server, Website On Another

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We run revive on a dedicated server, ads.mywebsite.com.

Our website runs on its own dedicated server, www.mywebsite.com


We use the following code to invoke banners:


<script type='text/javascript'><!--// <![CDATA[
var OA_zones = {'zone_A' : 16,'zone_C1' : 24,'zone_C2' : 18,'zone_D' : 38,'zone_E' : 213,}
// ]]> --></script>
<script type='text/javascript' src='http://ads.******/www/delivery/spcjs.php'></script>
Because they are on separate servers with different URLs, I guess there is some DNS latency. I wonder if there is any way to improve this latency somehow. The goal is to make banner loading as fast as possible.
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Hi, Erik. Thanks, we are already using the Single Page Call. We use the above code at the top of the page and then the simple marker for each banner position.


I am more worried about the possibility of added latency as the ad server is using a different URL from our main website.

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Cloudflare DNS is one of the fastest out there so as long as the A record for ads.domain is with them you will get minimal dns latency. I would disable the cloudflare cache/proxy though possibly as I have noticed it lagging a bit.

What tweaks/software are you running on the server? thats your best bet for reducing perceived lag. Do you use cron based scheduling yet?

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  • 2 months later...



I am using the AdServer in one url.net and the main site on a url.com location, while spreading ads through other websites. To speed up the AdServer, I am hosting it with both Google PageSpeed and Memcached enabled, while the banners are hosted in the Google Cloud (under ads.url.net). I am currently moving the call scripts to an Amazon Bucklet (cdn.url.net) so that publishers can pull it from there instead of the AdServer.


Besides this, I have CloudFlare enabled under a Pro account, which offers additional features to speed up both the site, and cache it faster.


To salientate, is that the AdServer in question is hosted on a Cloud server.



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