Optimization Insights: Revive On One Server, Website On Another

[gabrielt]

Hi,

 

We run revive on a dedicated server, ads.mywebsite.com.

Our website runs on its own dedicated server, www.mywebsite.com

 

We use the following code to invoke banners:

 

<script type='text/javascript'><!--// <![CDATA[

var OA_zones = {'zone_A' : 16,'zone_C1' : 24,'zone_C2' : 18,'zone_D' : 38,'zone_E' : 213,}

// ]]> --></script>

 

<script type='text/javascript' src='http://ads.******/www/delivery/spcjs.php'></script>

 

Because they are on separate servers with different URLs, I guess there is some DNS latency. I wonder if there is any way to improve this latency somehow. The goal is to make banner loading as fast as possible.

 

Thanks,

Gabriel.

[Erik Geurts]

Have a look at http://www.openxconsultant.com/blog/2011/05/benefits-of-openx-single-page-call-for-maximum-site-speed/

[gabrielt]

Hi, Erik. Thanks, we are already using the Single Page Call. We use the above code at the top of the page and then the simple marker for each banner position.

 

I am more worried about the possibility of added latency as the ad server is using a different URL from our main website.

[Snoork Hosting]

I'm not sure if I understand you correctly. Do you mean that you host the banners on different servers and you want to improve the loading speed of the banners? If so, have you thought of using CDN for hosting the banners?

[gabrielt]

We are already using CloudFlare. Any particular configuration you'd recommend?

[adus]

Cloudflare DNS is one of the fastest out there so as long as the A record for ads.domain is with them you will get minimal dns latency. I would disable the cloudflare cache/proxy though possibly as I have noticed it lagging a bit.

What tweaks/software are you running on the server? thats your best bet for reducing perceived lag. Do you use cron based scheduling yet?

[gabrielt]

Hi, using nginx, Xcache, etc. Of course we use cron. We are running Revive since 2001 when it was still called phpAdsNew.

[Alex de Borba]

Hello,

 

I am using the AdServer in one url.net and the main site on a url.com location, while spreading ads through other websites. To speed up the AdServer, I am hosting it with both Google PageSpeed and Memcached enabled, while the banners are hosted in the Google Cloud (under ads.url.net). I am currently moving the call scripts to an Amazon Bucklet (cdn.url.net) so that publishers can pull it from there instead of the AdServer.

 

Besides this, I have CloudFlare enabled under a Pro account, which offers additional features to speed up both the site, and cache it faster.

 

To salientate, is that the AdServer in question is hosted on a Cloud server.

 

Regards.