Asynchronous Js Tags Reducing Revenue

[BravoEchoN]

Hi, 

 

I re-tagged my website {link removed} with the new asynchronous JS tags a couple of days ago. Thank you for developing this feature - the tags give my website a big performance increase.

 

However since implementation my fill rate and revenue has dropped a lot. I assume this is because the ads are served in iframes and real-time-bidding revenue is compromised. 

 

See the below article for a similar problem with Google DFP async tags. 

 

http://www.monetizemore.com/blog/are-the-new-dfp-ad-tags-gpts-decreasing-your-ad-revenue/ 

 

Is there anything that can be done about this?

 

Are there any ways to improve JS tag performance - such as loading the ad code last etc?

 

Thank you for all your great help and development.

 

Ben

Edited May 2, 2015 by Revive Adserver Forum
Link removed by admin

[Revive Adserver Forum]

Async tags use a friendly iframe, so RTB systems shouldn't mind. Most likely cause is that your pages are loading faster now, but the async tags mean the visitors never see the ads because your own ad server is slow.

[BravoEchoN]

Hi,

 

Thanks for your reply.

 

Sorry I wasn't actually clear - my fill rate from my ad server is 100%.

 

I'm partnered with Blinkx Media (http://www.blinkxmedia.com/) and now that I'm serving ads in friendly iframes my fill rate of paying ads has dropped to 20% and Blinkx Media are passing the ad requests over to my in-house passback ads - I hope that makes sense.

 

According to this blog post from monitize more - they've experienced a similar problem as well (http://www.monetizemore.com/blog/are-the-new-dfp-ad-tags-gpts-decreasing-your-ad-revenue/).

 

For some reason, even though the iframes are on the same domain as my website (i.e. firendly iframes) they are still affecting real time bidding ad revenue. Maybe advertising are not getting the info they need or something - I'm not sure.

 

It's really hard to balance performance with ad revenue.

 

I realise this is a tricky issue, but I'm really not sure how to proceed - its amazing to have a community like this to turn to.

 

Thank you for all your help and thoughts.

 

Ben

[BravoEchoN]

Hi,

 

I've just got off the phone with my ad network and they have confirmed that their adserver AdConductor can not handle asynchronous tags so the issue was on their end.

 

Thank you for your help.

 

Cheers,

 

Ben