Displaying Banners Based On Keywords In A User's Search Search String

[bizmen]

We manage an online directory and we are thinking of displaying banners based on keywords that users search for in our site's search field. Basically if a keyword exists in a user's search string, then a particular banner will be displayed.

 

We've considered using site variable as an option but its not clear what to enter in the Names and Values field.

 

Is using Site Variable a good way to do this and if it is, any suggestions on modifications we would need to make to the code, etc.  

 

Thanks,

[Dave Brain]

If you want to use "Site-Variable" limitations then need to pass that variable with value on "Invocation Tags".

 

Like :  document.write ('&test=1');  after the line "document.write ('&cb=' + m3_r);".

 

Also you can use "Site-Page URL" limitations, there choose "Contains" option enter keyword. It will work, banner will be deliver based on this.

[Richard Foley]

This seems like a very "manual intervention", to have to edit the invocation code AFTER it has been extracted from Revive. Or have I misunderstood something?

 

I was expecting a kind of category/tags management which matched/filtered against zones and advertisers. Does anyone know of a clearer configuration and/or a plugin which enables this kind of functionality?

 

If you want to use "Site-Variable" limitations then need to pass that variable with value on "Invocation Tags".

 

Like :  document.write ('&test=1');  after the line "document.write ('&cb=' + m3_r);".

 

Also you can use "Site-Page URL" limitations, there choose "Contains" option enter keyword. It will work, banner will be deliver based on this.

[Dave Brain]

Hi,

After taken invocation tag, you need to pass variable with value.

For Value you need to pass search string value.

Like, document.write('&keyword=value');

In that "value", you need to pass search field.

Then this value and variable need to set 'site-variable' limitation for banner.

If this is not helpful, then I can help you develop plugin to target ads based on keywords if needed.

Thanks.

[Moe]

Hi,

 

After taken invocation tag, you need to pass variable with value.

 

For Value you need to pass search string value.

 

Like, document.write('&keyword=value');

 

In that "value", you need to pass search field.

 

Then this value and variable need to set 'site-variable' limitation for banner.

 

If this is not helpful, then I can help you develop plugin to target ads based on keywords if needed.

 

Thanks.

Hey, i have a site variable for delivery limitation:

regex match
name: plz
value: (1|2|3|4|5|6)

when i add the the following to my snipped:

document.write ('&plz=value')

i only get a blank page