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Ecpm Priority Algorithm


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I've found the eCPM priority feature very interesting, specially for managing campaigns that are paid on CPI rather than CPM. I understand the platform can be set up so if a specific campaign is performing very well on a specific zone, meaning, triggering a good amount of conversions, that will boost the eCPM of the zone for that campaign and thus, serve more impressions of it.


I'd like to know about is how the algorithm works by default on calculating the eCPM, what timeframe it uses to calculate and recalculate the eCPM and weight for a zone. probably it recalculates eCPM on a daily basis but needs some trend to push some campaign on the Top ranking and the same to lower it down compared with other campaigns eCPM.


Is there any documentation about this?





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