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In Case Internal/external Ad Server Does Not Fills Ad But Counting Impression


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There is a issue in ad server script that I am looking for a solution.


The issue is that, When a invocation code does not fills the ad in response(blank response), In this case the impression is increasing. This thing is also happening in both internal ad server(zone) and third party ad server.


There is a pass back tag that will call in case of ad does not fill from the ad server.


So the requirement is that when pass back tag will be call then we have to call another third party ad server to getting the another ad with correspondence zone, publisher id if they linked with third party ad server in revive.


I looked up all the forums discussion and other source to find the solution of this but did not find that.

Please let us know if is there any easy way to do that







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