zeus Posted August 26, 2014 Report Share Posted August 26, 2014 I just got an email from adzerk saying I had 6 days to find a new adserver as they were moving to enterprise customers only (Yikes!) The good news is that I'm familiar with Revive, although I have never been able to figure out how to properly do passbacks to the adserver to queue the next campaign. In a nutshell this is how it worked with adzerk: Request made: Ad 1 is served via adserver -Ad network either has available inventory, or passback code is used. --Passback code redirects query to adserver. --- Adserver choses next campaign based on available criteria. ----Ad 2 is served via adserver. -----And so on and so forth. Basically a waterfall with logic because you can set frequency capping as sessions increase and can leverage the adserver across all campaigns. I remember hacking something together with OpenX a few years ago, but it was overly complicated and slow. I set up all my advertisers and campaigns and added inventory. Then, I made all the campaigns exclusive contract and weighted them 1,10,100,1000,10000,100000 etc. so the campaign I wanted first would be 10x more likely than the campaign I wanted next. Finally, I frequency capped them at x views per session so that the impressions would basically roll through the campaigns by weight ending up with a 100% fill remnant campaign. Of course, there was a secondary waterfall happening at the same time which is outside the server, going through the ad chain. Long story short, it was a mess, which made adzerk such a godsend at the time. I'd appreciate any advice or insight. Thanks. Quote Link to comment Share on other sites More sharing options...
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