Jump to content
japersonal

Impressions Discrepancy - Awstats Vs Revive

Recommended Posts

Hi,

 

The statistics software I use for my site (AWStats) is reporting around 500,000 page views (impressions?) per month.

 

A single banner I'm now serving through Revive Adserver is showing up roughly 2.500 times a day, according to Revive statistics, which would mean around 75,000 page views (impressions?) in a month.

 

Such banner is not sharing the zone, so every single page view should be recorded for it.

 

How could one explain such discrepancy?

 

Thank you. :)

Share this post


Link to post
Share on other sites

Simple:

 

1. Either you are showing blank impressions (i.e. banners are not appearing in the zone every time); and/or

2. You are getting drop off (i.e. people leave the page before a banner loads, so you see the page views in your stats recorded, but no banner impressions, because the banner didn't load in time).

 

Cheers,

 

Andrew

Share this post


Link to post
Share on other sites

Thanks for your reply, Andrew.

 

I'm still trying to figure out why does this happen, though, because I have double checked the two points you mentioned and there is still a huge gap between the site stats and the number of impressions delivered by Revive.

 

Thanks again. :)

Share this post


Link to post
Share on other sites

Normally, I would expect this is because the page impressions are recorded at the top of the page, but banner impressions depend on the banners actually loading; when site performance means pages take more than a second or so to load, you'll start to get an increasing variance between page impressions and banner impressions as load time decreases.

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.




×
×
  • Create New...