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Google Adx And Revive-Adserver Impression Discrepancy


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This is the first time we had used Revive-Adserver version 3.0.5. Previously we were using another adserver to manage our campaigns and google Adx

 

My Google Adx and Revive adserver are in same timezone so the impressions would accurately be align in per day reporting.

 

Testing the Revive-Server and monitoring closely we experience that someday revive and Google Adx have only 2% discrepancy on day to day basis. But like yesterday the discrepancy was around 40% for a website. Revive log 1000k impression where Google Adx report show only 600k impression.

 

Is there a workaround or fix that Revive only log impression when actual ad is served so it can match with google reports.

 

 

 

-Mamoor

 

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