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Targeting Ads Using Site Channel

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I insert it like this and it work,
document.write ("?campaignid=1&source=food");


What I need to insert in this line:

document.write ("&your target variable={your target value for variable}");


and please, can I dispaly all the banner with the same channel, but witout the campaignid? I try to use it like this but it didnot work:
document.write ("&source=food");


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