DonRickler

Thanks for the response Andrew very helpful indeed. I don't need to serve the ad based on rules currently, but do need to collect information dynamically. So I'm interested to see an example of how one might go about doing the above? Could you help? Let's use this variable as an example: {variable1}

Hi Everyone, I've been trawling the forums for a while looking for the answer to my question and haven't found an exact answer so thought I would ask my specific question. I am using Revive in an Ad network capacity. We began serving our ads through a DSP (demand-side platform) recently and have been investigating how we can maximise data collection. For example, the DSP we are using makes may use the macro {device_id} to collect device id's from when the ad is served. With other ad servers, there are pre-determined key value pairs/macros for information collection. A typical example might be that an expression such as $_variable1 can be used to collect any data in the ad code i.e $_variable1={device_id}. Thus enabling the dynamic collection of the device id via {device_id} under the $_variable1 field. I have seen the blackriver.to magic macros list where there is no obvious (to me) workaround. However, this type of data collection is pretty common in media buying and OpenX being an SSP I would find it odd that this was not built into Revive in its earlier guise. So my question is this: Does Revive have any basic methods for the collection of dynamic variables? If so, what are they? If not, does anyone have any tips/tricks/workarounds/plugins that can enable this? If I have not been clear, let me know and I will try to rephrase. Thanks in advance!