carthouse

We are using different types of banner: 1. Static image banners that never change. 2. Dynamic content banners that show live data updated every minute. For example, let's say it's a stock price that needs to be shown in real time. Revive offers the ability to set a global cache time for banners, which defaults to 20 minutes. The problem we have is that the static banners can be cached for 24 hours and it won't cause any problem at all. However, if the dynamic banners are cached for more than 1 minutes, they will be showing out of date information. Is there some way to set cache/caching expiration times per banner or per campaign? If not, how do you suggest we deal with this issue? It makes no sense for performance to cache the static banners for only 1 minute just because we need the dynamic banners to have a fast cache expiration. Thank you!

There is another thread about click fraud (not bot traffic viewing banners) which might offer a little help here:

@andrewatfornax Thank you for the reply and the information. Where in Revive can I find this eCPM setting to play with? Thank you again for your help.

How can banners be optimized automatically using a performance algorithm in Revive Ad Server? I would like to automatically drop banners out of rotation that have less than some specific CTR and more than some specific number of impressions in each zone. I would like to be able to add banners in bulk (to all zones) and then have the software automatically figure out which banners work well in which zones and deactivate the banners in the zones where they are doing poorly (and deactivate the banners completely if they perform poorly in all zones). I am not using conversion tracking for all campaigns, so CTR would be the best way to determine winning and losing banners. Is there some way to do this natively in Revive? If not, does anyone know of a plugin that can help to accomplish this goal? Thank you.