Hello. Does running banners linking to advertiser's websites via Revive campaigns avoid being penalised on rankings by Google for having paid-for links (if you don't use no-follow links)? My understanding is Revive generates its own links to advertiser's pages. I assume it does avoid it, but having used OpenX and Revive for all these years suddenly realised I didn't actually know.
Presumably if you just ran a banner not using Revive, with a follow link to the client's site, that would be the same as a paid-for text link and potentially incur the wrath of the Great One?
I'm not trying to manipulate any rankings, btw - just sell a little advertising that is of value to clients for a news site, while retaining reasonable site rankings myself. But maybe I've misunderstood everything!
Hope I've made the question clear.